Your Brand. Your work.

A Strategy That shines.

A clear, results-driven social media strategy designed to help coaches, teams, and athletes connect with their audience, grow their brand, and stand out online—intentionally.

We create social media strategies for brands that transform passion into impact—helping you show up with clarity, confidence, and purpose.

who we work with:

  • Athletic coaches building programs, teams, and legacies.

  • Athletic teams building culture, chemistry, and championships.

  • Athletes building brands, platforms, and futures.

If you're creating content with passion—on the field, in the gym, or within your community—you’re in the right place. We’re here for those who value clarity, authenticity, and a strategy that works as hard as they do.

If this sounds like you, let’s get started!

Screenshot of CSHM Football's Instagram page as part of Lauren Ficklin's work for NewVision Creative Co

social strategy package

Build a social presence that stands out and drives results. The Social Strategy Package gives you a clear content plan, tailored messaging, and an actionable roadmap—everything you need to show up confidently and connect with your audience.

Socials Strategies We BuilT

  • Social Strategy by NewVision Creative Co for CSHM Football

    CSHM Football Team

  • Coach Eddie Ficklin Jr's Instagram by NewVision Creative Co

    HS Football Coach

our social strategy process

Here’s what the Social Strategy process looks like—clear, focused, and designed for results.

  • Discovery: We kick things off with a deep dive into your brand, audience, and goals through a detailed questionnaire and strategy call.

  • Content Strategy: We’ll craft a personalized content plan with key themes, tailored messaging, and post ideas that align with your brand.

  • Platform Roadmap: You’ll get a clear posting schedule, engagement tips, and growth strategies to make social media feel manageable, not overwhelming.

  • Refinement: We’ll review the strategy together, fine-tune the details, and ensure everything feels aligned with your vision.

  • Delivery: You’ll walk away with a complete social media playbook, ready to show up confidently and connect with your audience.

social strategy deliverables

Here’s what’s included in the Social Strategy Package—everything you need for a clear, effective social media presence.

  • Brand & Audience Deep Dive: A detailed look at your brand, audience, and goals to guide your social strategy.

  • Content Pillars & Messaging: Key themes and messaging that highlight your expertise and connect with your ideal audience.

  • Social Media Playbook: A personalized content plan with post ideas, caption prompts, and a recommended posting schedule.

  • Growth & Engagement Strategy: Platform-specific tips to increase visibility, build community, and attract the right followers.