Oh, hey, I’m Lauren — the founder, strategic storyteller, and brand architect behind NewVision Creative Co.

NewVision Creative Co. wasn’t born from a sporks marketing course or business plan. It started quietly—designing websites for friends, refining employers’ brand identities, experimenting with my personal brand, and loving every transformation that came with clarity and intentional design. At first, it felt like a side hustle, something creative to balance the structure of my day-to-day work. But looking back, it was always more than that.

My father was an entrepreneur at heart. He built, created, and problem-solved with unshakable determination. He believed in hard work and creative solutions, but more importantly, he believed in purpose—that whatever you build should mean something and leave society better than you found it. After his passing, that belief stayed with me. It reshaped how I saw my own life and work.

For years, I worked in admissions, fundraising, and communications—fields that thrive on connection and storytelling. The more I helped organizations refine their message and presence, the more I realized branding isn’t just about visuals—it’s about strategy, positioning, and confidence. A strong brand doesn’t just exist; it works—it attracts, communicates, and delivers impact.

In 2024, as I mourned my father and settled into marriage, I decided to stop treating it like a side hustle. I built NewVision Creative Co. as a space where strategy meets heart, where design goes beyond aesthetics and becomes a bridge between potential and success. It’s about crafting brands that don’t just look good but feel authentic, purposeful, and durable.

Every project is personal. Every brand we build carries the same intention my father put into everything he touched: Make it meaningful. Make it last.