Before launching his personal brand, Eddie Ficklin Jr. had a clear vision for his role in the football world. As a coach and mentor, he was already grounded in purpose and direction. But, he lacked the time and design expertise to build a brand identity that truly reflected that.

He came to NewVision Creative Co. ready to invest in a foundation that would capture his values, communicate clearly to his audience, and open the door for future growth in areas like content, merchandise, and speaking engagements.

Brand Strategy:
We clarified Eddie’s niche as football players, coaches, and fans. His brand voice was defined as dynamic, masculine, and authoritative. And we identified his ideal audience as men ages 16–35—athletes and leaders at pivotal stages of growth.

Visual Identity:
To bring his vision to life, we collaborated on a custom typographic logo that felt bold yet timeless. The color palette leaned into layered shades of blue to reflect Eddie’s deep football knowledge and leadership, paired with a warm tan to convey approachability. We selected Antonio for headings and Poppins for body text to ensure readability, strength, and a clean, modern feel across digital platforms.

The result was a brand identity that matched Eddie’s presence—clear, confident, and built to inspire.