Before launching her brand, Lesley had a deep love for reading but no clear digital presence to support her goal of becoming a trusted book reviewer. She needed a strong foundation—visually and strategically—to position herself as a go-to voice in the literary world. Using our Brand Foundations Package, we built a cohesive identity that aligned with her taste, tone, and target audience. Here’s how we brought her vision to life:

• Brand Strategy: Clarified her niche as a fantasy and contemporary fiction reviewer; defined her voice as thoughtful, witty, and relatable; and identified her target audience as millennial women who love creative, binge-worthy series.

• Visual Identity: Designed a warm, inviting visual brand rooted in earthy neutrals and cool accents, including a custom logo and color palette that reflected her personality and genre preferences.

• Content System: Created branded Canva templates for reviews, reading lists, and quote graphics to maintain social media post consistency.

• Launch Strategy: Guided her through a soft launch with a mix of personal and promotional content to build trust and grow her following organically.

Now, Reviews by Lesley is building momentum as a budding voice in the book community—partnering with small publishers, growing her following, and inspiring readers to pick up their next favorite book.